Let's be honest

Does any of this sound familiar?

These are the exact things we hear from companies before they work with us. You are not alone.

"We spent a fortune on a video and it just sits there doing nothing."

It looked great in the boardroom. Then it went up, got a few views, and changed nothing. Expensive content with no job to do.

"Every vendor quotes a different price and we have no idea what we're paying for."

One quote is a third of another and you can't tell why. Nobody scoped to a result, so you're comparing guesses.

"Our video looks fine, but it makes us look smaller than the competitors we're chasing."

You're a serious company. The footage says otherwise. The gap between how good you are and how you come across is costing deals.

"We don't even know what we want. We just know the last one didn't work."

No brief, no clear goal, just a vague sense that it should be better this time. That's a strategy gap, not a production problem.

"We're in a regulated space, and vendors either ignore compliance or make something legal kills."

Insurance, pharma, finance. The work has to be sharp and safe. Most crews can do one or the other, not both.

"We got handed a polished file and no idea where to use it or whether it worked."

A folder of assets and no plan. No distribution, no measurement. You paid for media that's doing nothing for the business.

The real problem

Most corporate video is made to have a video.

Almost none of it is built to move a number. That one gap is the whole game.

When a video underperforms, it's almost never the camera or the edit. It's that nobody decided what the thing was supposed to change before they shot it. More booked calls? A shorter sales cycle? Fewer "can you explain it again" emails? If you can't name it, no amount of production saves it.

The companies winning with video aren't buying footage. They're buying a result, and they start from the result, not the format. That is the entire reason we work the way we do.

We don't sell video. We sell the result. The video is just how we get you there.

How we work

Diagnose. Direct. Deliver.

No rate card, no order-taking. A clear, accountable path from "we think we need a video" to a result you can actually point to.

Diagnose

A short discovery call to find the real goal. Who it's for, what it has to move, where it lives. If video isn't the right lever, we say so.

The one number that has to move
The audience and where they watch
No goal, no shoot

Direct

This is where most of the result is won. We turn the goal into the idea, the script, and the look, then size the production to hit it without waste. The thinking is the job, and it is the part we obsess over.

Scripted and directed for the goal
The right-sized production, never padded
Revisions and ownership settled before we shoot

Deliver

Concept, shoot, edit and finish under one roof. One accountable team, premium craft, on time, with the cutdowns you need for every channel.

Everything in-house, no handoffs
Versions for site, sales and social
Compliance-aware where it matters

The point of all this

What you actually walk away with.

You look as big as you are

Footage that matches the calibre of your work, so you stop losing ground to competitors who just present better.

A video with a job

Built to move one clear number: more qualified calls, a faster sales cycle, fewer repeated explanations.

The right cut for the right place

LinkedIn isn't YouTube isn't Instagram. A website hero isn't a paid ad. Awareness isn't sales. We cut one shoot into versions built for each channel and each goal, not one file dumped everywhere.

Straight answers, not a pitch

If video isn't the right lever, or the budget won't get you the result, we say so before you spend. We'd rather lose the job than sell you the wrong one.

Safe in regulated spaces

Compliance-aware work for insurance, pharma and finance, made with your experts so it clears review.

One team that's accountable

Strategy through final cut in-house. One point of contact, no subcontracting, no finger-pointing.

What we make

What we make.

We start with what the video has to change, then pick the format. Whatever we make, it has a job.

Corporate and Brand Films

A brand film should help someone understand what you do and why it matters in a couple of minutes. Most companies try to say everything. We find the one thing worth remembering and build the film around it. For Alpha Controls, a company with 45 years behind it, that meant a rebrand launch film and the media for their new website.

Executive Communications and Interviews

Most executives aren’t natural on camera, and they don’t need to be. We plan the questions, coach on set and reword things in the moment so they sound like themselves, just clearer. For Munich Re, that was an interview film on accelerated underwriting and a four-part series on critical illness insurance. For LawVo, it was 45 founder-led videos, with the founders coached on set.

Customer Stories and Testimonials

A customer saying it lands differently than you saying it. The hard part is getting people to talk naturally instead of reciting a script. We interview, listen for the real story and cut it so it holds attention. For F45 and FS8, we built a member spotlight series around real journeys, and those films carried the brand further than the ads did.

Recruitment and Employer Brand

Good candidates want to see who they’d be working with before they apply. We show the work, the people and the environment as they actually are, so the right people can picture themselves there. For MoovDrop, that was a driver-recruitment ad for Ontario. For Alpha Controls, it was team portraits and their technicians at work.

Internal Communications

Internal video has to work for people who didn’t ask to watch it. CEO updates, town halls, change announcements and onboarding all land better when they’re short, clear and made with the same care as anything external. We work with your comms and HR teams on the message first, then make it easy to follow. Our Munich Re work was built to be safe for both public and internal use.

Events and Conferences

An event only happens once, so the coverage has to be complete and the edit has to be fast. We cover the room, the speakers and the people, then deliver recaps and social cuts the same week. That’s included Phonexa’s CEO in a fireside with the Mayor of Toronto at Collision, and multiple years of the Pomegranate Film Festival.

Making something industrial or technical? See industrial video production.

Before you commit

The straight answers.

All insights →

The questions clients actually ask before a project. No fluff, no sales pitch, just how this works.

Hiring

How to choose a video production company

The questions that matter, and what a good partner explains before you even ask.

Budget

What a corporate video costs

Real ranges, and why the cheapest quote is usually the most expensive video.

Hiring

Freelancer, agency, or in-house?

Three different jobs, not three prices. How to pick the one you actually need.

Strategy

Does B2B video actually pay off?

What the data says, and the one decision that decides whether yours does.

Regulated

Video for regulated industries

Compliance-aware work for insurance, pharma and finance. We've done both.

Basics

What a corporate video is actually for

The umbrella term, decoded. Start from the result, not the format.

FAQ

The questions everyone asks.

What does a corporate video cost?+

In Toronto, a focused single video starts around $5,000, ongoing social content from about $3,000 a month, and a premium brand film runs $15,000 to $50,000 or more. The number comes from the result, not a rate card. We give you one clear number, scoped to the result, before anything is booked.

How is this different from any other video company?+

We start with the result, not the camera. Before we quote, we work out what the video has to move and how you'll know it worked. If we can't tie it to a number that matters, we'll tell you. We don't sell footage, we sell the outcome.

Do you only do big productions?+

No. We scope to the goal, which is sometimes a tight single shoot and sometimes a full film. We also run ongoing founder-led content series (see LawVo). Small and sharp beats big and aimless every time.

Can you handle regulated or sensitive work?+

Yes, on both sides of it. We've done compliance-aware work for insurance (Munich Re) and pharma-adjacent regulated environments (Alpha Controls), made alongside your internal experts so it clears review and still looks premium.

Can you coach executives who aren’t comfortable on camera?+

Yes, and most aren’t at first. We plan the questions ahead, coach on set and reword things with them in the moment if something comes out too technical or too stiff, then go again. The goal is for them to sound like themselves on a good day. We did this with the LawVo founders across 45 videos and with Munich Re’s subject-matter experts.

How fast can you turn around an event recap?+

Usually within the same week. We plan the coverage around your run of show, capture the key moments and interviews, then deliver the recap and social cuts while the event is still fresh. If you need something faster, tell us before the event and we’ll plan around it.

Who owns the footage?+

Generally, we do. You receive a licence to use the final assets, and we keep ownership of the raw footage unless we agree otherwise at the start. We put it in writing before the shoot, in plain language: what you get, what you can do with it, and who holds the raw files. No surprises a year later.

What happens on a discovery call?+

We diagnose. We figure out the goal, the audience, and what success looks like, then tell you how we'd approach it and roughly what it takes. No blind quotes, no pressure. You'll know within one call whether we're the right fit.

Who you'll work with

I didn't start in video.

Wisam Mshati · Creative Director & Founder

Before Mshati Productions, I worked in banking, technology, tax and accounting software, training, product management, and projects involving organizations like the CRA. The work was always the same thing: understanding complicated systems, making them easier to explain, and helping people trust what they were looking at.

That shaped how I approach creative work. To me, video isn't footage. It's translation. It takes what your company does, why it matters, who it serves, and what makes it credible, and turns it into something people trust and understand quickly.

Mshati Productions started as a passion for cameras, drones, editing, and visual storytelling. It became a business because most companies don't need more content. They need someone who can ask better questions, organize the message, and make the final result feel as premium as the thing being sold.

Technical enough to understand the complexity.Strategic enough to simplify it.Creative enough to make people care.

Wisam