Factory tours, facility walkthroughs, process and product films. We make plants, instruments and technical processes look as credible as the work itself, then translate them for the people who actually buy. We diagnose the result first, then build it, concept to final cut, all in-house.
Trusted by Alpha Controls, McDermid Paper & SoPure
Tell us what you make and the result you're after. We diagnose first, no blind quotes, and reply within 24 hours. Prefer to pick a time? Book a discovery call →
These are the exact things we hear from industrial and manufacturing teams before they work with us. You are not alone.
A camera walking the floor with no story. Long, slow, no point. Your customer clicked away before the part that mattered.
They shot the machines, not the meaning. No idea what the process is, who buys it, or why it's hard. Pretty footage, zero translation.
Generic stock, generic music, generic factory. The exact thing that makes you the supplier people trust never comes across.
Cleanrooms, live plant floors, calibration labs, PPE and safety. Most crews either ignore the rules or grind the line to a halt.
The credibility is real. The visuals are borrowed. You look smaller and newer than you are to the buyers comparing you side by side.
One long video, no cutdowns, no plan for sales, the trade show, the line card or LinkedIn. Expensive media that just sits there.
The plant isn't the point. What it does for the customer is. Most industrial video films the first and forgets the second.
When this kind of video falls flat, it's almost never the camera or the edit. It's that nobody worked out what the buyer needs to understand and believe before the shoot. Why your tolerances matter. What your certification protects them from. Why your process is worth the premium. If the video can't make a non-expert trust that quickly, the machines don't save it.
The companies winning with this aren't buying a walk-through. They're buying translation, technical work made clear and credible to the people who sign the contract. That is the entire reason we work the way we do.
We don't film your factory. We translate what it does into something your customer trusts.
No rate card, no order-taking. A clear, accountable path from "we should probably do a video" to a result you can actually point to.
A short discovery call to find the real goal. What you make, who buys it, what they need to believe, and where the video has to live. If video isn't the right lever, we say so.
This is where most of the result is won. We learn your process well enough to explain it, then turn it into the idea, the script and the look, sized to hit the goal without waste. The thinking is the job.
Concept, shoot, edit and finish under one roof, on your floor and in the edit. Premium craft, on time, with the cutdowns you need for sales, trade shows and every channel.
Footage that matches the precision of the work, so you stop losing ground to competitors who simply present better.
Your process, certification and edge explained so a non-expert trusts it fast. Translation, not a tour.
A trade-show loop isn't a sales email isn't a LinkedIn clip. We cut one shoot into versions built for each, not one long file nobody watches.
Cleanrooms, live plant floors, calibration labs. We plan around your safety and process so the shoot doesn't stop the line.
If video isn't the right lever, or the budget won't get the result, we say so before you spend. We'd rather lose the job than sell you the wrong one.
Strategy through final cut in-house. One point of contact, no subcontracting, no finger-pointing.
We understand complicated products, machinery and processes well enough to simplify them. The finished work still looks like premium brand content, not a typical industrial or training video.
A good manufacturing film makes the process understandable without making it feel like a training manual. For McDermid Paper Converters, we followed a roll of paper from live production through to the finished product, filming across their 125,000 sq. ft. Markham facility. The result became a brand film used across their website, presentations and trade shows.
Machines are usually more interesting when you can see them doing what they were built to do. We film industrial equipment in operation, along with the people, process and environment around it, so the viewer understands more than what the machine looks like. That has included live production at McDermid and technical lab and equipment work for Alpha Controls.
Technical products are difficult to market when the value lives in details most buyers do not immediately understand. We work through the product first, then build the film around what actually matters to the audience. For Alpha Controls, that has included films explaining calibration, validation and repair, supported by motion titles and simple animated callouts where they help make the information clearer.
Good training video gets the steps right and keeps people watching. Wisam worked in training and product management before video, and we have produced technical education for Alpha Controls and turned complex financial and medical topics into a flagship film and four-part series for Munich Re. For onboarding, safety, SOP and product training, we build each video from your SOPs and your subject-matter experts, so the steps match how your team actually works.
One production should be able to work harder than one film. McDermid’s manufacturing film was created for use across its website, presentations and trade shows, with additional vertical content and photography captured at the same time. For Alpha Controls, we have produced launch films, technical content and an ongoing series as their production partner since 2024.
Sometimes the stills matter just as much as the film. We photograph facilities, equipment, teams and technical environments with the same approach as the video work: clean, considered and useful across more than one platform. For Alpha Controls, that has included team portraits along with lab and equipment photography for their website and marketing.
Need corporate, executive or event video? See corporate video production.
Industrial & manufacturing
Our ongoing production partner. A leading instrumentation and calibration company serving pharma and other regulated industries. We produce most of the media on their site, from brand and product films to their ongoing Brand's Brands series, turning calibration, certificates and traceability into video their customers actually understand.

A 50-year manufacturer's pivot from B2B to direct-to-customer, told without a single word. One roll of paper from the factory floor to the front door, the whole story carried by the picture alone.

Full launch for a Canadian sanitizer brand. B2C and B2B films plus product photography, made for a clean, clinical product that had to read as safe and premium.

The questions industrial and technical teams actually ask before a project. No fluff, no sales pitch, just how this works.
Why most training videos fail before anyone picks up a camera, and how to turn an SOP into short, focused videos people actually follow.
Read the article → RegulatedCompliance-aware work for pharma and controlled environments, made with your experts so it clears review.
HiringThe questions that matter, and what a good partner explains before you even ask.
BudgetReal ranges, and why the cheapest quote is usually the most expensive video.
StrategyWhat the data says, and the one decision that decides whether yours does.
ProcessWhat we need from you to translate a technical process so a buyer follows it.
BasicsThe main types of industrial video, and which one your goal actually needs.
Yes. We work with your internal subject-matter experts and use your SOPs to guide the flow and story of each video, so every step is accurate and in the right order. We add on-screen text, motion titles and simple callouts where they make a step easier to follow, and we plan the shoot around your floor, your people and your safety rules. The result is training your team will actually watch and remember. More on how we approach it: why training video starts with the information.
Yes. Much of the value in industrial work comes from seeing the real process, not recreating it after the fact. For McDermid, we filmed during live production inside their Markham facility while the machinery and crews continued working. The production plan is built around the operation, including access, camera positions, safety requirements and the moments we need to capture without unnecessarily interrupting the floor. Some shots may need a short pause or a second take to get right, and we plan those with you ahead of time. We also ask for someone from your team to be on the machine with us, so we can reach the right angles safely without getting in the way of the work. We’ve also worked in calibration labs and regulated environments for Alpha Controls.
Yes. Every facility has its own requirements, and we plan around them before the shoot. That can include PPE, restricted areas, safety orientations, approved camera positions and specific access windows. We work with the client or site contact in advance so the crew understands what is required before arriving. If a facility has more specialized safety or compliance requirements, we build those into the production plan.
Most technical companies know far more about their product than the person watching the video needs to know. Our job is to find the part that matters.
We spend time with the people who understand the product, identify what the buyer actually needs to understand, then build the film around that. On set, we direct your subject-matter experts and help them reword what they know in the moment, so it comes out in language a general viewer can follow. The goal is not to simplify the product itself. It is to make the important part feel clear.
Often, yes, and it is usually more efficient to think that way from the beginning. A production day can be planned around a primary film while also capturing shorter edits, vertical content, technical sequences and still photography. The important part is deciding what those assets need to do before filming, so we are not trying to manufacture five different pieces of content from footage that was only planned for one.
It depends on what has to be understood, planned and captured. A straightforward single-location production is very different from a project involving multiple shoot days, live machinery, technical interviews, several deliverables or more involved post-production.
In Toronto, a focused single film starts around $5,000, ongoing content from about $3,000 a month, and a premium brand or process film runs $15,000 to $50,000 or more. We normally start with a discovery call, understand what the film needs to accomplish, then build the production around that rather than forcing the project into a preset package. For the fuller breakdown, see what a video like this costs.
Yes. We make compliance-aware work alongside your internal experts so it clears review and still looks premium. Alpha Controls' work spans pharma and other regulated industries, and most of the media on their site is ours.
Generally, we do. You receive a licence to use the final assets, and we keep ownership of the raw footage unless we agree otherwise at the start. We put it in writing before the shoot, in plain language: what you get, what you can do with it, and who holds the raw files. No surprises a year later.
We diagnose. The goal, the buyer, what they need to trust, and what success looks like, then how we'd approach it and roughly what it takes. No blind quotes, no pressure. You'll know within one call whether we're the right fit.
Wisam Mshati · Creative Director & Founder
Before Mshati Productions, I worked in banking, technology, tax and accounting software, training, product management, and projects involving organizations like the CRA. The work was always the same thing: understanding complicated systems, making them easier to explain, and helping people trust what they were looking at.
That shaped how I approach creative work. To me, video isn't footage. It's translation. It takes what your company does, why it matters, who it serves, and what makes it credible, and turns it into something people trust and understand quickly.
Mshati Productions started as a passion for cameras, drones, editing, and visual storytelling. It became a business because most companies don't need more content. They need someone who can ask better questions, organize the message, and make the final result feel as premium as the thing being sold.
Technical enough to understand the complexity.Strategic enough to simplify it.Creative enough to make people care.
Wisam
Have a technical product, process or piece of equipment that is difficult to explain? Book a discovery call and tell us what you are trying to communicate.
We diagnose first. No blind quotes, no guesswork.