Case Study · Brand Production
Their production partner, on retainer.
An ongoing production partnership with one of Canada's leading calibration and instrumentation companies. We are their full-service production partner: rebrand launch films, website media, company photography, and a recurring content series. Most of the media on their site is ours.
Alpha Controls & Instrumentation · 45+ years
2024 – 2026 (ongoing)
Rebrand films, website media, photography, series
Strategy, Video, Photography, and Ongoing Content. A standing in-house team.
The Brief
Alpha Controls has led Canadian precision measurement, calibration, and compliance for over 45 years, serving pharmaceuticals to aerospace, HVAC to food and beverage. We became their production partner to support a rebrand, a website relaunch, and an ongoing content series.
This is not a one-off. It is a sustained relationship across every phase of their brand evolution, from teaser campaigns to full website media to recurring series content. One partner who knows the brand, the people, and the technical environment.
What We Delivered
The Films
The Approach
Having one production partner who understands the brand, the people, and the technical environment means every piece of content is consistent. No re-onboarding, no brand drift. The team knows us, we know the facility, and every shoot builds on the last.
From the rebrand to the website relaunch to the ongoing Brand’s Brands series, it is the same standard, the same look, the same team.
Their retained production partner, not a vendor they re-brief. The kind of relationship we build.