Case Study · Social System
A content engine for an AI legal platform.
LawVo is an AI-powered legal platform serving over 100,000 businesses across Canada. They needed a content engine, not a one-off video. We turned their mapped topics into a 45-video short-form system built to perform: creative direction, on-set founder coaching, hooks written for the thumb-stop, and engagement-first editing.
LawVo · 100,000+ businesses
2025
A 45-video content engine across 4 pillars
Content Architecture, Creative Direction, On-set Coaching, Hooks, and Editorial. The full system, in-house.
The Brief
LawVo serves over 100,000 Canadian businesses with an AI-powered legal platform. They had the topics and pillars mapped. They needed someone to turn those ideas into scroll-stopping short-form that builds authority in the legal-tech space, 45 videos, each targeting a specific pillar, built for LinkedIn and social.
This is not show-up-and-shoot. We ran creative direction, set the visual look, wrote the hooks and opening lines, coached the founders through delivery on set, then edited every piece for engagement and playthrough. The difference between filming someone talking and content that actually performs.
What We Delivered
The Films
The Approach
We mapped 45 topics across four pillars and batched the shoot by pillar, so the founder stayed in one mode and delivery stayed consistent. On set we directed every take: when a line did not land, we called the redo and coached pacing, emphasis, and hook delivery in real time.
The relationship runs past the 45-video package. We are also producing a brand story film and a long-form flagship asset for their website, investor communications, and sales enablement.
A repeatable content engine, built and run by one team. The kind of system we build for you.