Case Study · Product Launch
Made to look like it cost 10x.
A full launch campaign for a Canadian hand sanitizer brand entering retail and distribution. Two brand videos and a complete product photography suite, shot entirely in a home studio on a tight budget.
SoPure · Health Canada approved
2024
B2C + B2B films, full product photography
Direction, Studio Production, Photography, VFX, Color, and Sound. All in-house.
The Brief
SoPure needed launch content to enter both retail (B2C) and distributor (B2B) channels: two distinct brand videos and a full product photography suite covering the entire lineup.
The budget was minimal. No studio rental, no crew. The entire shoot was executed in a basement studio using green screens, wire rigs for suspended product shots, and heavy post to reach a polished, market-ready look.
What We Delivered
The Films
The Approach
We converted a basement into a controlled set: green screen for product isolation, seamless white for clean shots, a DIY lighting rig tuned for stills and video at once. Products were suspended on wire rigs for floating shots, with spray and water captured practically and cleaned in post.
Heavy post on both videos: green-screen compositing, wire removal in After Effects, color, motion graphics, and sound design. Product photos retouched for consistent color across the full range.
Strategy, studio, and post, all one team. No outsourced production.