Case Study · Paid Social
A 90s infomercial, on purpose.
A 10-hook paid social campaign for Lead Boy, Sales Genius's Game Boy-style lead tool, built around a deliberately over-the-top 90s-infomercial aesthetic designed to stand out in the Meta feed.
Sales Genius · 3,000+ agents
2025
1 core video, 10 hooks, two talent versions
Concept, Direction, Green-screen Production, Compositing, and Retro Post. In-house.
The Brief
Sales Genius needed paid social for Lead Boy, their retro lead-qualification tool. Agents try it free, answer questions through a Game Boy-style interface, then get a tailored email follow-up.
The concept: a 90s infomercial throwback. ShamWow energy, late-night pacing, ‘but wait, there's more’ transitions. Deliberately over-the-top to stand out against polished, forgettable ads.
What We Delivered
The Films
The Approach
We set the framework with the team: lean into the cheesy energy, bold claims, and countdown urgency, while avoiding looking cheap instead of intentionally retro. A full green-screen shoot with both hosts, each recording the core video separately for two talent versions.
Then ten unique hooks for A/B testing, each attacking a different angle: pain points, curiosity gaps, social proof, urgency. Retro post made every effect intentional, nostalgic without undermining credibility.
Concept to comp, one team. Built to out-stop the scroll.