Case Study · Brand Launch
A whole brand, one shoot day.
A full launch content package for a Canadian startup introducing a premium air-dried beef snack. Seven videos, complete product photography, and a 34-clip B-roll library, all from a single production cycle.
Bravo Biltong
2025
7 videos, product photography, B-roll
Direction, Production, Photography, and Edit. All in-house.
The Brief
Bravo Biltong is a Canadian startup launching a premium, healthy snack: South African-style air-dried beef, proudly Canadian, 30g protein, no artificial preservatives. They needed content to introduce the founders, communicate the product, and stock a reusable asset library.
Early-stage, with no existing content. Everything was built from scratch: the product shots, the story, and a library the founders could pull from across social, pitch decks, and e-commerce.
What We Delivered
The Films
The Approach
For a startup, every piece has to do double duty. The founder film serves fundraising, social, and web. Each of the five short-form videos tackles a different angle: what biltong is, how it's made, health positioning, and flavor.
We planned the entire package as a single production cycle, seven videos plus full product photography plus the B-roll library, designed to maximize output from one shoot day.
One shoot, one team, a launch library. No subcontracting.